Competing in the UNC Hussman Crash Campaign, I and a team of four other students were given 24 hours to develop a campaign around a client brief for a local business. Our client CATCH Inc. is a certified nonprofit that adapts toys for children with disabilities, and they were in need of a complete branding development and PR strategy to communicate with families, donors, and clinical partners.
Our campaign strategy was three-fold: We built a playfully professional brand identity, a polished website platform for a leading online presence, and a versatile PR toolkit.
After pitching to a panel of industry professionals, we won for our client CATCH – and I am joining the nonprofit moving forward to assist in implementing the ideas we delivered.
Task: In 24 hours, deliver on CATCH’s needs for a complete branding development and PR strategy to communicate with families, donors, and clinical partners.
Insight: We recognized that what the CATCH team needed most was ease – the ability to easily communicate with their publics and build a leading presence as a nonprofit.
Since CATCH’s mission is accessibility through the button they adapt toys with, we delivered our pitch around the same angle: delivering the tools necessary for the client to advertise themselves and grow their business, all with the ease of *the push of a button!*
Big Idea: ‘With the push of a button’