Gucci x Beeple NFT Collection

Gucci wants to release an NFT collection that will inform and excite consumers age 18-34 to embrace the new technology with the fashion house. 

In the context of my UX Design and Usability course, I developed a campaign aimed at introducing NFTs into the mythology of the fashion house – through an artful collaboration with digital artist Beeple.

Click the image below to explore an interactive mockup: