Ponysaurus Brewing Co. Research

As a member of a 4 person student research team, I helped solve business problems for Ponysaurus Brewing Co.

After meeting with the brewery’s owner David Baldwin back in August to gain an understanding of current business problems, we embarked on a semester’s worth of qualitative and quantitative research to ultimately turn our insights into strategic recommendations for the brewery! (attached below)

This research included background research about craft beer trends and brand loyalty, in-depth interviews of customers and brewery workers, a focus group with local craft beer drinkers, and a digital survey in which we reached over 400 respondents in The Triangle area.

The visuals below are low fidelity mockups in the context of our research suggestions.

Below is a PDF of our final research suggestions:

For access to our full research report, feel free to contact me at my contact form.