Fleurir: Chanel x UNC FashionMash

Chanel wants to release a luxury beverage that celebrates their history while also doing good in communities around the world.

Through an experiential campaign as part of the UNC FashionMash Trouver La Paix experience, I art directed and lead a team of 5 students to build this experiential installation to launch Fleurir, an original beverage developed by me.

The Installation

The installation aimed to invite users in to learn more about Fleurir and the communities it helps to support through partnership with Aide et Action.

(Photos coming soon)

The Product

Inspired by Chanel’s intricate fragrance curation, I created the product to bring consumers deeper into the floral history of this luxury brand.

My original product pitch – selected by our Ad Creative course for development – features a product explanation, look and feel mood board, brand strategy, and tagline.

After collaboration with my classmates and team, I created a refreshed logo and tagline for the brand:

(Visuals coming soon)

The Process

(Images coming soon)