Promotional Design

Task: Create two promotional posters with a balance of unity and variety.

Insight: Orville Peck, a queer country artist, is diversifying the space of country music.

Combining loud performance with a classic American outlaw feel and sound, Orville‚Äôs promotional content should intrigue audiences who are unfamiliar with him as well as excite fans who closely follow him. 

The Big Idea: Performance. Production. Persona.