Task: Create two promotional posters with a balance of unity and variety.
Insight: Orville Peck, a queer country artist, is diversifying the space of country music.
Combining loud performance with a classic American outlaw feel and sound, Orville’s promotional content should intrigue audiences who are unfamiliar with him as well as excite fans who closely follow him.
The Big Idea: Performance. Production. Persona.
Below are PDF versions of these posters: