Trending @ Target

Target wants to encourage consumers age 18-24 to download and utilize their mobile app.

Through a campaign built on product innovation, I reimagined Target’s app with personalized benefits and social media sharing, introducing Trending @ Target and Target Tapped to bring a younger audience to the app.

An interactive mockup may be explored here: 

https://xd.adobe.com/view/57c4db83-fdad-4004-9d3a-ceb979d8c2b5-0297/?fullscreen