One Show Young Ones: Diablo IV
Brief: Create a launch campaign to make Diablo IV the entertainment event of the year
The Idea: Lilith kidnaps Ninja, the world’s most followed gaming streamer - kicking off an ARG campaign to push gamers to their limits.
Popular streamers and their fans work to save Ninja from Lilith, encountering dark tests of their strength along the way. The experience will culminate in an escape room, streamed live, where The Chosen Four will face off in a final boss battle. Fans will be rewarded for participation with exclusive rewards, such as gaming skins and early access to the game.